Mercury Men

I’ve been keeping my on the forthcoming Mercury Men retro SF/pulp-serial web series for while now, and they’re getting close to launch.

They recently came up with a great immersive merchandising idea — they did the classic 70s-80s “collectors glasses” for the series. They also produced this great retro-styled TV ad for them:

Check out the website, and especially the blog, which features a ton of behind-the-scenes video, which might be of use to those of you out there considering launching your own transmedia properties.