The mind boggles.

Not only is Microsoft trying to do their usual “mine! MINE!” toddler method of business competition in a category solidly locked down…and we’re talking “solid” to the point where the competitor’s product has become the generic name for the category….

But the tv ads for their new “bing” search engine are based on the fact that other search engines provide you with too much information and that’s hard.

So…. Microsoft’s target audience is, what exactly: Stupid People?

I’m sure that bing will light up the market as much as their last effort against an entrenched category. Those “Zune” mp3 players are selling like hotcakes, right?

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