The story behind this great image can be found here. ( Sadly, it appears the T-shirts with that image are no longer available. Too bad — I’d totally grab one. ) (EDIT: Huzzah! Apparently, only the first-run shirts are gone. It’s now available here, from Feed Store. Nabbed!)
Wil Wheaton’s take on it is here.
Really, it’s been my business model all along — but the plans I’ve got for 2010 move that philosophy from just doing RPGs to working within a much wider field. I’m tired of my business knife-fighting for scraps in a dying retro-niche. It’s time to look forward.