The new commercial for Coke Zero (branded “Coke Zero Zero Seven”) features an instrumental version of the new Bond theme, “Another Way to Die”, written by Jack White….
You can see the commercial here at the Guardian’s website.
Jack White, however, is not pleased, saying that he is “disappointed” the song is being heard for the first time this way, and that he wrote the song for the film, “not for Coca Cola.”
I’m certainly not going to bitch about branding and Bond — it’s been a part of the entire thing since Ian Fleming name-dropped actual brands in the novels. And the music is EXCELLENT.
I can’t wait to hear it with Alicia Keys’ vocals.